Sam's proficient understanding of customer behaviors and strategic approach to digital transformation consistently earns recommendation from clients he serves
Recognition
Sam’s work is recognized and recommended by various clients, his former management and peers
Larry Leung (Vice President, K11 HK)01 January 2020
“Sam has been instrumental assisting our project pre opening research work for 3 consecutive years. An amazing partner to work with great attitude.”
Isaac Kong (Head of Digital, Consumer Banking Group, DBS Bank HK & GBA)01 January 2020
“I worked with Sam couple of times before we pens down major projects. Sam was the key project partner of customer immersion program, who in charge from set up, interview, analyse and finding presentation.
There are obvious reasons why we always request Sam as our key researcher, the moment you sit in with any of his interview section with candidates, the moment you know he is in control. Sam always do his preparation well and have all the full questions and tasks ready for us to review and improve, BUT you know that he won’t purely bounded by what had been prepared and have an excellent sense to ask immediate follow up questions on spot.
Sam also done well on all his analytical works and able to summarise all comments and feedbacks into insight with data support. which help business team a lot to justify our challenges.”
Kenneth NG (Assistant Vice President, Digital Wealth & Bancassurance, DBS)01 January 2020
“I had the opportunity to work with Sam over certain customer immersions / usability testings to find out target audiences’ online investment needs. Sam can pick up the brief quickly and design an interview guide that helped us to derive insights from the qualitative interviews. His moderating skill was impressive, as he can adapt to different kind of interviewees and ask follow up questions that can help to come up with valuable ideas to design product and customer journeys.”
Oscar TAM (Customer Excellence Manager, Bupa)01 January 2020
“I have worked with Sam being the moderator and leader researcher in a project. His moderation skills is impressive that he can build rapport with customers with his sincerity. He is also versatile and knows how to deep-dive into customers’ true thoughts and motivations via responding and probing. He also delivers storytelling insights with impactful actions.”
Pinky Liu (Head of Growth Marketing, MoneyHero)01 January 2020
“I have worked with Sam recently in a research project in which he was the lead moderator and researcher. Sam has demonstrated strong business acumen and understanding of our business questions along the research process. He is also a great moderator who can understand customers in-depth by different layers. His sharing of insights and recommendations was appraised by the team and senior management.”
Josie Yau (Qualitative Specialist & Marketing StrategistQualitative Specialist & Marketing Strategist)01 January 2020
"Sam was a valuable qual researcher and team member at my time leading the Ipsos and Nielsen qual team. He has been an excellent moderator, project manager and superviser for the junior members. He is especially good at understanding client’s needs and conduct research and provide insights to fulfill client’s business questions professionally. Sam is definitely a great asset for your team and the company."
Mandy Tam(Vice President, NIQ HK)01 January 2020
“As an outstanding young talent in the market research field, Sam was an integral part of our Consumer Insights team, supporting many of our qualitative projects. He has impressed me with his fast growth in both qualitative technical skills as a researcher also soft skills in client engagements which often earned him trust and great relationships with clients. His ability to collaborate with others and take the driving seats in time needed, were highly appreciated by many colleagues who worked on joint projects together. His positive attitude and willingness to go above and beyond make him a pleasure to work with.”